Livia Vasconcellos
Event Production
Experiential Marketing
Live Entertainment
Worldwide productions focused on entertainment and culture.
From underground intimate previews to global stages, motivated by passion for show business and culture. Bridging art and logistics — coordinating talent, tech, budget and timelines turning ideas into bold, on-the-ground experiences that make brands unforgettable.
Experiential
Marketing
Turning concepts into bold, on-the-ground experiences that make brands unforgettable.
Producing cultural ecosystems where fashion, art, and design collide—transforming global moments into immersive brand worlds. Merging retail, installations, and partnerships, embedding brands into the cultural DNA of each city.
City takeover with multi-disciplinary events across a week, driving emotional engagement, amplifying brand storytelling, and shaping environments where audiences don’t just attend, they belong.
1. Paris Fashion Week ‘24
2. Miami Art Week ‘24
3. Milan Design Week ‘24
4. New York Fashion Week ‘24
Retail
Activations
Luxury retail activations transforming POS environments into immersive, community-driven experiences.
Leveraging spatial design, experiential storytelling, and touchpoint strategy to drive brand activation, audience engagement, and retail impact, creating memorable consumer journeys and culturally resonant brand moments.
- Y-3 US Open ‘25
- Bauhaus Collab Launch ‘24
- FKA Twigs x ON Capsule Collection
- RUF Collab Launch ‘24
- GANT 75th Anniversary
Live
Shows
Backstage Production & Artist Care
2018 // Nordwind Festival // Prod. Assistant
2018 // Berlin Music Video Awards // Prod. Assistant
2018 // BKA Theater // Front-of-House
2028 // Admiralspalast // Front-of-House
2018 // Baby Punk // Performance // Stage Manager
2018 // No Way Out // Theater // Stage Manager
2019 - 2024 // WHOLE Festival // Stage Manager & Staff Lead
2020 - 2024 // Trauma // Venue Manager
2023 // Oxi & Ost Club // Artist Care
2023 // Monster Ronson // Night Manager
2023 // Birgit Club // Night Manager
2023 // Boiler Room x Weeeirdos // Artist Care
Livia Maria Vasconcellos
Based in Berlin since 2013, with a background in digital marketing & CRM, editorial publishing, and digital media production. Event planner and on-ground producer for brand activations, club nights, music festivals, live shows, fashion shows, and streaming.
Passionate about entertainment, culture, and production.
Availability & Bookings
Available for temporary relocation for short-term productions, full-time or freelance project-based contracts in Berlin or Europe-wide.Open for Holiday Seasonal work for 2025.
Get in touch about potential:
- Event Production
- Event Planning Consultation
- Advancing and Bookings
- Clubnight Staffing: door selection, artist care, staff management, and closing accounting.
- Stage Management
Contact ►
Curriculum ►
Curriculum Vitae - Lívia Vasconcellos Bernardes
All Projects and Work Experiences on Linkedin
Contact
SUMMARY OF OBJECTIVES ►
Event Producer | Experiential Marketing & Brand Activations | Cultural Storytelling
Delivering high-impact events, pop-ups, retail activations, and collaboration launches that connect brands with communities. Skilled in vendor management, budgeting, cross-disciplinary collaboration, and talent relations, with a passion for shaping experiences where art, culture, and logistics meet.
RECENT WORK EXPERIENCE ►
Experiential and Event Production
Full Time, Highsnobiety 2024-2026
• Produced 30+ culture-first activations in my 24-month tenure, including retail takeovers, pop-ups, POS, and collaboration launch events, and end-to-end event production from concept to execution.
• Managed vendor sourcing and logistics across AV, fabrication, catering, and security, with cost-conscious choices to achieve high-quality results within budget retention goals.
• Partnered with multidisciplinary teams (creative, editorial, marketing, sales, and brand partners) to deliver integrated campaigns that generated 1M+ combined impressions and secured global press coverage. Vendor and crew coordination in English, German, Spanish, and Portuguese.
• Built and scaled community-driven programming engaging 4,000+ attendees and strengthening brand presence among local cultural pioneers across different European and North American regions.
• Oversaw budgets of from intimate events of €2K to €250K muklti-day activations, tracking P&L, managing invoicing, and reconciling costs to consistently deliver on budget and improve event margin year-over-year.
• On-site production support, developed run-of-show documents, and implemented contingency planning to ensure flawless event execution across international markets.
• Fostered relationships with artists, talent, and creative collaborators, handling booking, riders, and hospitality to deliver seamless experiences.
Artist Relationship and Event Production
Freelance, 2023-2025
• Artist Care, Boiler Room - Managed communication and event logistics, developing artist-client relationships during the CSD Berlin exclusive edition.
• Tour Manager Valentina Luz, Hemisphere Agency - Translation and liaison between the artist and festival production, creating a seamless performance and travel experience.
• Artist Care Team Lead, Whole Festival - Managed on-site team of 15 members for a major festival featuring 100+ international acts, overseeing transport, artist schedules, and customer service.
• Hospitality and Venue Management, Birgit and Monster Ronson - Sales and customer service in German and other languages, event production, artist care, team leadership, and strong organizational skills. Quick thinking, proactive and self-starter, and problem-solving.
Venue Operations Lead
Trauma Bar und Kino GmbH & Co. KG, 2020-2024
• Leadership of 10 to 30 crew members during events in contemporary art, music, cinema, and club culture for a venue with a capacity of 450 guests.
• Proficient in real-time problem-solving, customer service, emergencies, and VIP clientele across artists, musicians, film screenings and more.
• Representative of the ideals and mission to an audience of distinguished guests in the contemporary art scene, while guaranteeing an entertaining experience to guests.
• Closing responsibilities of ticketing, accounting, venue management, and staff management.
Senior Marketing and Community Manager
Candy Valley Network GmbH, 2020-2022, Berlin
• Led Kickstarter marketing strategy, funneling millions of leads with copywriting, video editing, 360 social media strategy, brand partnerships, and CRM automation.
• Compliance with EU local laws and US laws on fsk 18 content and product promotion.
• Achieved a 30% increase in Patreon backers, exceeding retention goals for 2021.
• Influencer management from approach to onboarding into the brand ambassador program for ongoing campaigns.
• Planned successful live streaming events for niche audiences reaching 20.000+ viewers.
• Negotiating brand activation to sell branded products and content collaborations.
Senior Marketing Manager
The Esports Observer, 2019-2020
• Conference ticket sales with paid and organic reach campaigns (HIVE Berlin was sold out and reached trending topics on Twitter during event day).
• Sales strategy for data software re-launch, with A/B testing and organic traffic campaigns.
• Revenue growth and esports audience retention, KPI monitoring, and reporting.
• Social media visibility, developing YouTube channel to a 64% growth in subscribers.
• Competitor analysis and identification of growth opportunities with trends research.
Senior Affiliate Account Manager
Digital Performance GmbH, 2016-2018
• Account development to 10+ key accounts in the EMEA, Nordic, and US markets, working with affiliate publishers and advertisers.
• Client relationships with VIC accounts and technical onboarding of new accounts.
• Optimizing CPA and CPI app and web sales and generating KPI reports for all accounts.
• Internal collaboration, presentation to directors, new staff onboarding, and training.
• Hosting and attending marketing conferences across Europe.
LANGUAGES ►
Portuguese: Native speaker English: Fluent C2 German: Conversational B2 Spanish: Conversational B2
SOFTWARE AND TOOLS ►
Google Workspace • Microsoft 365 • Google Analytics • Google Ads • Linkedin Ads • Twitter Ads • Hubspot • Zoho • Tableau • Voluum • Trello • Asana • Confluence/JIRA • MailChimp • Adobe CC • YouTube • Twitch • Reddit • Instagram Ads • Splashthat
SKILLS ►
Experiential Marketing • Budgeting and P&L • Run of Show • Client Relationship and Retention • Talent & Artist Relations • Community Engagement • Logistics • Vendor Sourcing • Cross-Functional Collaboration • Digital Marketing • Content Strategy • Growth Strategies • KPI Analysis • Campaign Optimization • Public Speaking • Leadership • Revenue Reporting • Bilingual Written and Spoken Communication •
EDUCATION ►
Bachelors and Masters in Publishing and Communications at Anhembi Morumbi University
Jan 2009 to Dec 2012 - São Paulo, Brasil
Bachelors of Law at Mackenzie University (unfinished)
Jul 2006 to Dec 2008 - São Paulo, Brasil
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