Curriculum Vitae - Lívia Vasconcellos Bernardes
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SUMMARY OF OBJECTIVES ►
Event Producer | Experiential Marketing & Brand Activations | Cultural Storytelling
Delivering high-impact events, pop-ups, retail activations, and collaboration launches that connect brands with communities. Skilled in vendor management, budgeting, cross-disciplinary collaboration, and talent relations, with a passion for shaping experiences where art, culture, and logistics meet.
RECENT WORK EXPERIENCE ►
Experiential and Event Production
Full Time, Highsnobiety 2024-2026
• Produced 30+ culture-first activations in my 24-month tenure, including retail takeovers, pop-ups, POS, and collaboration launch events, and end-to-end event production from concept to execution.
• Managed vendor sourcing and logistics across AV, fabrication, catering, and security, with cost-conscious choices to achieve high-quality results within budget retention goals.
• Partnered with multidisciplinary teams (creative, editorial, marketing, sales, and brand partners) to deliver integrated campaigns that generated 1M+ combined impressions and secured global press coverage. Vendor and crew coordination in English, German, Spanish, and Portuguese.
• Built and scaled community-driven programming engaging 4,000+ attendees and strengthening brand presence among local cultural pioneers across different European and North American regions.
• Oversaw budgets of from intimate events of €2K to €250K muklti-day activations, tracking P&L, managing invoicing, and reconciling costs to consistently deliver on budget and improve event margin year-over-year.
• On-site production support, developed run-of-show documents, and implemented contingency planning to ensure flawless event execution across international markets.
• Fostered relationships with artists, talent, and creative collaborators, handling booking, riders, and hospitality to deliver seamless experiences.
Artist Relationship and Event Production
Freelance, 2023-2025
• Artist Care, Boiler Room - Managed communication and event logistics, developing artist-client relationships during the CSD Berlin exclusive edition.
• Tour Manager Valentina Luz, Hemisphere Agency - Translation and liaison between the artist and festival production, creating a seamless performance and travel experience.
• Artist Care Team Lead, Whole Festival - Managed on-site team of 15 members for a major festival featuring 100+ international acts, overseeing transport, artist schedules, and customer service.
• Hospitality and Venue Management, Birgit and Monster Ronson - Sales and customer service in German and other languages, event production, artist care, team leadership, and strong organizational skills. Quick thinking, proactive and self-starter, and problem-solving.
Venue Operations Lead
Trauma Bar und Kino GmbH & Co. KG, 2020-2024
• Leadership of 10 to 30 crew members during events in contemporary art, music, cinema, and club culture for a venue with a capacity of 450 guests.
• Proficient in real-time problem-solving, customer service, emergencies, and VIP clientele across artists, musicians, film screenings and more.
• Representative of the ideals and mission to an audience of distinguished guests in the contemporary art scene, while guaranteeing an entertaining experience to guests.
• Closing responsibilities of ticketing, accounting, venue management, and staff management.
Senior Marketing and Community Manager
Candy Valley Network GmbH, 2020-2022, Berlin
• Led Kickstarter marketing strategy, funneling millions of leads with copywriting, video editing, 360 social media strategy, brand partnerships, and CRM automation.
• Compliance with EU local laws and US laws on fsk 18 content and product promotion.
• Achieved a 30% increase in Patreon backers, exceeding retention goals for 2021.
• Influencer management from approach to onboarding into the brand ambassador program for ongoing campaigns.
• Planned successful live streaming events for niche audiences reaching 20.000+ viewers.
• Negotiating brand activation to sell branded products and content collaborations.
Senior Marketing Manager
The Esports Observer, 2019-2020
• Conference ticket sales with paid and organic reach campaigns (HIVE Berlin was sold out and reached trending topics on Twitter during event day).
• Sales strategy for data software re-launch, with A/B testing and organic traffic campaigns.
• Revenue growth and esports audience retention, KPI monitoring, and reporting.
• Social media visibility, developing YouTube channel to a 64% growth in subscribers.
• Competitor analysis and identification of growth opportunities with trends research.
Senior Affiliate Account Manager
Digital Performance GmbH, 2016-2018
• Account development to 10+ key accounts in the EMEA, Nordic, and US markets, working with affiliate publishers and advertisers.
• Client relationships with VIC accounts and technical onboarding of new accounts.
• Optimizing CPA and CPI app and web sales and generating KPI reports for all accounts.
• Internal collaboration, presentation to directors, new staff onboarding, and training.
• Hosting and attending marketing conferences across Europe.
LANGUAGES ►
Portuguese: Native speaker English: Fluent C2 German: Conversational B2 Spanish: Conversational B2
SOFTWARE AND TOOLS ►
Google Workspace • Microsoft 365 • Google Analytics • Google Ads • Linkedin Ads • Twitter Ads • Hubspot • Zoho • Tableau • Voluum • Trello • Asana • Confluence/JIRA • MailChimp • Adobe CC • YouTube • Twitch • Reddit • Instagram Ads • Splashthat
SKILLS ►
Experiential Marketing • Budgeting and P&L • Run of Show • Client Relationship and Retention • Talent & Artist Relations • Community Engagement • Logistics • Vendor Sourcing • Cross-Functional Collaboration • Digital Marketing • Content Strategy • Growth Strategies • KPI Analysis • Campaign Optimization • Public Speaking • Leadership • Revenue Reporting • Bilingual Written and Spoken Communication •
EDUCATION ►
Bachelors and Masters in Publishing and Communications at Anhembi Morumbi University
Jan 2009 to Dec 2012 - São Paulo, Brasil
Bachelors of Law at Mackenzie University (unfinished)
Jul 2006 to Dec 2008 - São Paulo, Brasil
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